Hi, I'm Balki.

I'm a leader, architect and product builder based in Amsterdam. My roots are in games.

At Electronic Arts I was the "Bionic" Games User Researcher: I watched real players to learn what makes them engage, and used my engineering side to build and automate the entire games lab. That's where I learned that people engage with things built around them, and I've taken that into every team and product since.

Today I help organizations bring people, process and technology together, from idea and architecture through delivery, adoption and learning from real usage. I'm at my best when a team is fired up about what it's building.